Setup
On request
- Accounts and conversion tracking
- GA4
- First campaign
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Services · 04 · Ads
Ads you can
measure.
Campaigns on Google, Facebook and Instagram with a clear goal, budget and monthly report.
An ad isn’t successful because it gets lots of clicks. It’s successful when it brings in enquiries, bookings or registrations at a cost that pays off — and that can be measured.
What’s included
Setup
Accounts, conversion tracking, GA4 and connection to your website.
Google Ads
Search, Performance Max and remarketing campaigns.
Meta Ads
Campaigns on Facebook and Instagram, with audiences and creatives.
Creatives
Ads and visuals that match your brand.
Optimisation
Regular adjustment of targeting, bids and ads based on results.
Reporting
A monthly report in plain language — what worked, what didn’t and what’s next.
The process, step by step.
Step 01 of 05 · 1–2 days
Goal and budget
What you want to achieve, what it may cost and how we’ll measure it.
Outcome: goal, budget and metrics
Step 02 of 05 · 3–5 days
Setup
Accounts, conversion tracking and checking that the right things are measured.
Outcome: correct tracking
Step 03 of 05 · 1 week
Campaigns
Campaign structure, audiences, keywords and ads.
Outcome: campaigns live
Step 04 of 05 · ongoing
Optimisation
Monitoring results and adjusting targeting, bids and ads.
Outcome: better results for the same budget
Step 05 of 05 · monthly
Report
A review of results and a plan for next month.
Outcome: monthly report
Tools
Tools
- Google Ads
- Meta Ads
- GA4
- Google Tag Manager
- Looker Studio
Questions about this service
Who pays the ad budget?
You pay the ad budget and my management fee to me, on one invoice with the two clearly separated; I pay the budget to Google and Meta and keep a record of spend. One invoice, one contact.
How much budget do I need?
It depends on the goal and the competition. After our first call you get a budget proposal with a rationale.
How quickly will I see results?
First data arrives within days. Campaigns spend the first 1–2 weeks “learning”, and reliable conclusions usually take 4–6 weeks.
Have a project?
Let’s talk.
Reply within 24 hours on working days · no-obligation quote
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